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David Pinsof's avatar

Great post, Lionel, and thanks for referencing my work. I largely agree with you here. In the Alliance Theory paper, we write that, "allies must support one another in conflicts—for instance, by defending their allies’ reputations, attacking their rivals’ reputations, and mobilizing support from third parties." Naturally, reputational attacks and defenses will be more effective if they are (or appear to be) factually correct. Likewise, third parties will be more effectively mobilized by (the appearance of) truth and consistency than by blatant deception and hypocrisy. We write in our response to commentaries that partisans often "try as hard as they can to rationalize [their inconsistent beliefs]--that is, to make them seem perfectly reasonable and not at all odd. They might even succeed." We also write that "Political discourse is a competition to satisfy people’s moral intuitions, to rally them to our side, and to draw them away from the other side. We must all recognize and feel these moral intuitions; otherwise, we could not use them to rally supporters."

So the propagandistic biases we discuss are constrained by (the appearance of) reality and morality. The constraints are pretty loose, as reality and morality can be mimicked by sophistry and moralism--mimicry that political zealots will be eager to accept and promulgate. Third parties might even have some motivation to accept the mimicry--they might possess a certain level of ideological gullibility--insofar as this gullibility helps them join up with powerful alliances. Even those within the coalition may benefit from the propagandistic narrative if it enhances commitment and support for the group. The cost of any deception may be outweighed by increased success in collective action and intergroup competition.

You pose the question: "If it were common knowledge that [ideologies] are just fig leaves on naked interests, why would people pay attention to them?" The answer is, of course, that they wouldn't. This implies that if ideologies *were* just fig leaves on naked interests, partisans would have a *very strong political incentive* to hide that fact and prevent it from becoming common knowledge. They would construct elaborate excuses and rationalizations designed to make their naked interests seem high-minded, beneficent, and truthful. They would shun and condemn anyone who rejected such excuses and rationalizations, because they would be a threat to their coalition. If they failed in preventing the ugly truth from becoming common knowledge, their coalition would lose power. A lot of political discourse is about calling out the other side's ugly truths and covering up our own side's ugly truths.

So if ideologies *were* just fig leaves on naked interests, they would almost certainly lack the *appearance* of being fig leaves on naked interests. While I think ideologies serve several functions beyond covering up ugly truths about naked interests, I think covering up such ugly truths *is* one of their functions, along with bolstering commitment to the group, signaling group loyalty, competing for ingroup status, and winning over third parties.

If there is any disagreement here (and I'm not sure there is), it may relate to moral asymmetries between political coalitions. It seems like you're suggesting that each side has different moral principles they're fighting to implement? If so, I disagree. I think partisans share the same basic moral psychology: our shared moral intuitions are the "high ground" that we compete to capture. As we write in the paper: "Rather than disagreeing about justice in the abstract, partisans may merely disagree about who deserves status (and how much), who deserves condemnation (and how much), and who deserves sympathy (and how much). Indeed, much of political discourse plays out against a backdrop of tacit moral agreement. Disputants compete to frame their opponents as immoral—e.g., unfair, selfish, disrespectful—while relying on shared assumptions of what counts as moral."

Plus, I don't think partisans know much, or care much, about how practically effective their policies are in upholding their apparent moral principles. What they mainly care about is their group gaining power, status, and resources in competition with rival groups, and themselves gaining power, status, and resources in competition with their fellow group members. It's a cynical view, I know, but I think it's essentially correct. For instance, there is some polling data indicating that most partisans would refuse to switch parties even if scientific evidence proved that their party's policies failed to promote the common good: https://thepulseofthenation.com/#the-common-good

Of course, this cynical view is something that both sides will have an incentive to cover up and deny, in favor of their more uplifting and group-mobilizing narrative. And they will busily search for theories of ideology that vindicate the moral superiority of their side--or at least, theories that try to soften the reputational damage that the truth might inflict. That some theories of ideology are more emotionally threatening than others is, in my view, one of the many empirical facts that any good theory of ideology should be able to explain. I think Alliance Theory (along with my work on social paradoxes) can explain it. https://osf.io/preprints/psyarxiv/avh9t_v1

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Michael Magoon's avatar

I agree with much of this analysis, but I think that it neglects deeper causes of ideologies. I believe that ideologies are not so much justifications of ad hoc political coalitions (as you argue) as rationalizations of non-rational psychological perceptions of the world.

Voters choose between ideologies based on their underlying psychological temperament (i.e. they use the non-rational part of their brain).

That temperament is largely determined by genetics, but parenting, culture, and life experiences also play a role. This explains why 30-60% of the variance in ideological views can explained by by genes.

For those who are interested, I go into more detail here:

https://frompovertytoprogress.substack.com/p/where-does-ideology-come-from

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